The Official US Moomin Shop | Moomin Shop United States

Moomin x LOQI

Perfectly Moomin Perfectly Moomin

The MOOMIN series of recycled tote bags resonates with us because it celebrates individuality, resilience, and the beauty of embracing life's uncertainties with courage and optimism.

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NEW ARRIVALS

Back to School

At the Moomin Shop we have everything you need for having a fun time going back to school! Find Moomin stationery and Moomin bags and backpacks, all in fun prints and colours. There's something for everyone here, discover now!

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Moomin Arabia

Holiday Rush Holiday Rush

A new adventure awaits! In addition to the classic
mug-and-plate duo, the collection includes an exciting selection of essentials
for summer settings, holidays, and travel.

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New In by Muurla

Now's your chance to get your favourite Muurla products. Lot's of products are finally back in stock, discover the selection.

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For children and adults

Books & Comics Books & Comics

"One summer morning at sunrise a long time ago! met a little girl with a book under her arm. I asked her why she was out so early and she answered that there were too many books and far too little time. And there she was absolutely right."

- Tove Jansson

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Moomin's day 2026

The yearly Moomin Arabia Moomin's day mug is coming to you soon. Launching on Moomin's day Eve on 8 August 2026. Stay tuned, we'll have more Moomin's Day celebrations coming soon.

Moomin arabia 2026 mug

4 for 3 Pin Badges

Moomin For Those Who Are Ready Moominpappa At Sea Quote Wooden Single Coaster | Moomin Shop US

4 For 3 Coasters

4 For 3 Socks

The wise adventurer

Characters

Snufkin

Snufkin is a philosopher and a wanderer who enjoys the simple things in life – fishing, playing his harmonica and walking alone at night.

He greatly values his independence, but returns to Moominvalley every spring to spend time with his good friend Moomintroll.

Snufkin is a philosopher and a wanderer who enjoys the simple things in life – fishing, playing his harmonica and walking alone at night.

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A brae and loyal friend

Characters

Moomintroll

Moomintroll is kind, caring and curious, a great lover of nature and a true friend. His life is full of excitement and adventure, thanks to his daring companions and the tolerant – and somewhat eccentric – Moominmamma and Moominpappa.

Moomintroll is kind, caring and curious, a great lover of nature and a true friend.

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Small but fierce

Characters

Little My

Little My is fiery and independent – a tiny character with an enormous personality!

Known for her sharp tongue, quick temper and mischievous nature, she seems to thrive in dangerous situations and sometimes takes pleasure in the small misfortunes that befall others.

Little My is fiery and independent – a tiny character with an enormous personality!

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An excitable dreamer

Characters

Snorkmaiden

Snorkmaiden is a creative and excitable dreamer whose imagination comes in handy on adventures.

She enjoys acting out stories about beautiful maidens and brave heroes – with herself and Moomintroll in the leading roles, of course.

Snorkmaiden is a creative and excitable dreamer whose imagination comes in handy on adventures.

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An adventure-loving father

Characters

Moominpappa

Moominpappa thinks he’s a great thinker, a talented storyteller and a fearless traveler – and his family are always happy to indulge him!

Being a restless sort, Moominpappa occasionally longs for adventure or for something new and exciting to happen, but he is an honourable Moomin who always tries to fulfil his duties.

Moominpappa thinks he’s a great thinker, a talented storyteller and a fearless traveler – and his family are always happy to indulge him!

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Characters

Moominmamma

Moominmamma is the gentle and nurturing heart of the Moomin family. She has a special skill for ensuring that people feel cared for and welcome to be themselves.

Her housekeeping might seem unusual to some – she’d rather leave the dishes out in the rain than wash them herself – and she has a rebellious streak and a great love of fun.

Moominmamma is the gentle and nurturing heart of the Moomin family. She has a special skill for ensuring that people feel cared for and welcome to be themselves.

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A loveable rogue

Characters

Stinky

Stinky is a small, irate creature who is often causing trouble for the other residents of Moominvalley.

He is a villain, and proud of it! He’s never one to let an opportunity for personal gain pass him by, and he always has a scheme or a racket on the go.

Stinky is a small, irate creature who is often causing trouble for the other residents of Moominvalley.

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The restless wanderers of Moominvalley

Characters

The Hattifatteners

Hattifatteners are mysterious creatures whose only motivation in life is to keep moving towards the horizon.

They grow from little white seeds – but only if the seeds are sown on Midsummer’s Eve – and can become charged up with electricity in lightning storms.

Hattifatteners are mysterious creatures whose only motivation in life is to keep moving towards the horizon.

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Moomin Shop US Gift Card

Unsure of the perfect gift for a Moomins lover, need a last-minute present?

Moomin Shop US Gift Cards are available in denominations of $10, $25, $50, $100, $200 and $500.

Unsure of the perfect gift for a Moomins lover, need a last-minute present?

Moomin Shop US Gift Cards are available in denominations of $10, $25, $50, $100, $200 and $500.

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Perfectly Moomin Perfectly Moomin