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An official Moomins tray and fabric keyrings from Three Potato Four

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Three Potato Four Three Potato Four

Welcome to Moominvalley. Inspired by Tove Jansson’s beloved world, this collection celebrates the beauty of a slower, gentler way of living where simple pleasures like a warm cup of tea, a quiet walk, and time spent with friends mean everything.

Each piece reflects the spirit of Moominvalley: thoughtful, whimsical, and rooted in everyday joy.

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Moomin Arabia

Alphabet Mugs Alphabet Mugs

The main idea of the Moomin Alphabets Collection is to encourage people to come up with various letter combinations to create new and meaningful words. 

The collection is a part of the Reading, Writing and the Moomins initiative, spreading the joy of reading and writing in the lives of children, youth, and adults.

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A young woman carrying an official Moomin LOQI tote bag

Featured Brand

LOQI LOQI

The Moomin series of recycled tote bags from LOQI resonates with us because it celebrates individuality, resilience, and the beauty of embracing life's uncertainties with courage and optimism.

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Moomintroll reading a collection of books

For children and adults

Books & Comics Books & Comics

"One summer morning at sunrise a long time ago! met a little girl with a book under her arm. I asked her why she was out so early and she answered that there were too many books and far too little time. And there she was absolutely right."

- Tove Jansson

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One is never too old to have fun!

Pantasy Pantasy

Pantasy have partnered with Moomin to launch three major series of building block products - 'Moomin House', 'Moomin·Wonderland Series' and 'Moomin·Roam Series' - inviting you to discover a heartwarming and healing world.

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A brae and loyal friend

Characters

Moomintroll

Moomintroll is kind, caring and curious, a great lover of nature and a true friend. His life is full of excitement and adventure, thanks to his daring companions and the tolerant – and somewhat eccentric – Moominmamma and Moominpappa.

Moomintroll is kind, caring and curious, a great lover of nature and a true friend.

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An excitable dreamer

Characters

Snorkmaiden

Snorkmaiden is a creative and excitable dreamer whose imagination comes in handy on adventures.

She enjoys acting out stories about beautiful maidens and brave heroes – with herself and Moomintroll in the leading roles, of course.

Snorkmaiden is a creative and excitable dreamer whose imagination comes in handy on adventures.

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An adventure-loving father

Characters

Moominpappa

Moominpappa thinks he’s a great thinker, a talented storyteller and a fearless traveler – and his family are always happy to indulge him!

Being a restless sort, Moominpappa occasionally longs for adventure or for something new and exciting to happen, but he is an honourable Moomin who always tries to fulfil his duties.

Moominpappa thinks he’s a great thinker, a talented storyteller and a fearless traveler – and his family are always happy to indulge him!

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Characters

Moominmamma

Moominmamma is the gentle and nurturing heart of the Moomin family. She has a special skill for ensuring that people feel cared for and welcome to be themselves.

Her housekeeping might seem unusual to some – she’d rather leave the dishes out in the rain than wash them herself – and she has a rebellious streak and a great love of fun.

Moominmamma is the gentle and nurturing heart of the Moomin family. She has a special skill for ensuring that people feel cared for and welcome to be themselves.

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The wise adventurer

Characters

Snufkin

Snufkin is a philosopher and a wanderer who enjoys the simple things in life – fishing, playing his harmonica and walking alone at night.

He greatly values his independence, but returns to Moominvalley every spring to spend time with his good friend Moomintroll.

Snufkin is a philosopher and a wanderer who enjoys the simple things in life – fishing, playing his harmonica and walking alone at night.

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Small but fierce

Characters

Little My

Little My is fiery and independent – a tiny character with an enormous personality!

Known for her sharp tongue, quick temper and mischievous nature, she seems to thrive in dangerous situations and sometimes takes pleasure in the small misfortunes that befall others.

Little My is fiery and independent – a tiny character with an enormous personality!

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A loveable rogue

Characters

Stinky

Stinky is a small, irate creature who is often causing trouble for the other residents of Moominvalley.

He is a villain, and proud of it! He’s never one to let an opportunity for personal gain pass him by, and he always has a scheme or a racket on the go.

Stinky is a small, irate creature who is often causing trouble for the other residents of Moominvalley.

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The restless wanderers of Moominvalley

Characters

The Hattifatteners

Hattifatteners are mysterious creatures whose only motivation in life is to keep moving towards the horizon.

They grow from little white seeds – but only if the seeds are sown on Midsummer’s Eve – and can become charged up with electricity in lightning storms.

Hattifatteners are mysterious creatures whose only motivation in life is to keep moving towards the horizon.

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Moomin Shop US Gift Card

Unsure of the perfect gift for a Moomins lover, need a last-minute present?

Moomin Shop US Gift Cards are available in denominations of $10, $25, $50, $100, $200 and $500.

Unsure of the perfect gift for a Moomins lover, need a last-minute present?

Moomin Shop US Gift Cards are available in denominations of $10, $25, $50, $100, $200 and $500.

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Three Potato Four Three Potato Four

Alphabet Mugs Alphabet Mugs

LOQI LOQI

Books & Comics Books & Comics

Pantasy Pantasy

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Best Sellers

Moomintroll

Moomintroll

Snorkmaiden

Snorkmaiden

Moominpappa

Moominpappa

Moominmamma

Moominmamma

Snufkin

Snufkin

Little My

Little My

Stinky

Stinky

The Hattifatteners

The Hattifatteners

Join the fanclub

Join the fanclub

Moomin Shop US Gift Card

Moomin Shop US Gift Card

The Official Moomin Shop United States

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Three Potato Four Three Potato Four

Translation missing: en.general.carousel.default_labelThree Potato Four

Alphabet Mugs Alphabet Mugs

Translation missing: en.general.carousel.default_labelMoomin Alphabet Mugs

LOQI LOQI

Translation missing: en.general.carousel.default_labelLOQI

Books & Comics Books & Comics

Translation missing: en.general.carousel.default_labelBooks & Comics

Pantasy Pantasy

Translation missing: en.general.carousel.default_labelPantasy

JOIN NOW FOR 10% OFF JOIN NOW FOR 10% OFF

Best Sellers

Moomintroll

Moomintroll

Snorkmaiden

Snorkmaiden

Moominpappa

Moominpappa

Moominmamma

Moominmamma

Snufkin

Snufkin

Little My

Little My

Stinky

Stinky

The Hattifatteners

The Hattifatteners

Join the fanclub

Join the fanclub

Moomin Shop US Gift Card

Moomin Shop US Gift Card

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